The SKECHERS brand range meets the needs of most consumers, but a small number of consumers pursue more individual effects. In order to meet the needs of these consumers, we have developed several brands that are completely different from the traditional style of SKECHERS. Mark Nason combines high-end men's shoes with rock and roll concepts, using fine Italian craftsmanship and fine leather to create high-quality, stylish footwear, footwear and sandals. The latest Shape-ups bodybuilding shoe series swept the fast-growing bodybuilding market in the United States and accounted for 80% of the market share. It was also named "2009 Best New Product of the Year" by Footwear Plus magazine. In 2016, SKECHERS surpassed Adidas and became the second largest sports shoe brand in the United States.